- Detroit's Jackets for Jobs Turns the Tide on the 'Big Quit' and Toxic Workplaces Winning Best Place to Work 4 Years in A Row
- Journey Medical Corp Announces New Journey with the Experts Video Featuring Duane Dilworth, MD
- $SNE Token Sale Goes Live: Here's What You Need to Know About the Upcoming StrongNode.io IDO Launch
Waffle Smash teamed up with Lost Files Media and Piper Rockelle's Squad, an influencer content production house with more than 20M followers, to provide a contest wherein game players can win a new PS5 or MacBook! Ok, that's pretty standard, but (and it's a HUGE "but"), it's HOW they're conducting the giveaway that is so incredibly unique. The game has actually incorporated the influencers of Piper Rockelle's Squad (and a few others including Kendall Vertes of Instagram with her 8.4 million followers) and put the influencers into the game itself.
Unlike ad partners of old who were typically unknown to the general public, in today's world, ad partners are often influencers who have a public brand in their very name, image, and likeness. The ability for a company hiring them to incorporate the influencer's brand into the very product those influencers are promoting is the most efficient application of vertical integration that we've seen in a long time. This is synergy at its finest and, from a conceptual standpoint, it is truly innovative!
More on The Arizonar
- Detroit's Romantic Dramedy 'Match Made' Burns Up the Screens and Touches the Soul
- VORAGO Technologies Announces Two New Radiation-Hardened Microcontrollers for Aerospace and Defense
- Parallel Breaks Ground on Apartment Project at Northgate
- Chris Higgins Joins Telgian Fire Safety as Vice President, Customer Service
- myLAB Box Offers Self-Testing to Help People Regain Their Everyday Lives
Waffle Smash has added collectible cards to the game. In addition to the game's collectible cards, there are collectible cards within the game which feature the Influencers interacting with game characters in comical ways. Every time a player beats a level with a 3-star win, they earn a card. Sometimes those cards feature influencers. The influencer cards, in addition to being collectible and potentially valuable, contain a code which give the player entries into the Sweepstakes giveaway. This is the first times we have ever seen mobile game incorporate their ad partners into the actual product itself.
And so, we salute you Wamba and Piper Rockelle's Squad... and wish you all the luck in the world!
Waffle Smash: Chicken and Waffles can be downloaded free on the Apple App Store and Android Google Play Store
Jonathan Todd, Wamba Technologies, LLC
SOURCE Wamba Technologies, LLC
Filed Under: Business
Latest on The Arizonar
- Redcat releases the Kaiju EXT, 1:8 scale 4WD, 6S Ready, Monster Truck
- George Stieglitz - Century Fasteners Corp. Co-Founder and Fastener Industry Trailblazer, Dies
- New book argues Book of Revelation portrays the Moses of the Pentateuch as the False Prophet
- FCTI, Inc. Announces New President
- Euro Note Souvenir releases commemorative note of IRA revolutionary Bobby Sands
- Legacy Book on Managing Conflict and Change by Co-creator of the TKI
- Health IT Leadership Award Presented to Dr. Kishlay Anand, President of Apricus Health at 2021 Health Current Summit
- Coming In Hot: Fintech Is Growing, And So Is USAM Group!
- 08:42 ET Innovative Cancer Treatments, Research in Regenerative Medicine and Gene Therapy to Be Presented at World Cord Blood Day 2021
- The Charming, Well-Preserved "Little Edo" Town of Koedo Kawagoe, is Even More Compelling in the Brilliance of Mid-November Autumn Foliage
- Georgia Plastic first to accept Cryptocurrency for Cosmetic Procedures in Georgia
- 2021 Spirit of Community Leadership Award Recipients Announced
- Mega R. Mease Signs With CelebrityPress® To Co-Author "Cracking the Success Code Vol 2"
- Wellsboro, Pennsylvania Named a Bird Town by The National Audubon Society
- 14:35 ET Grand Canyon University Provides Immersive Christian Higher Education Experience For Individuals With Moderate Intellectual Disabilites
- Kansas City Area – Johnson County Real Estate Agent Promotes Promotes Homes to More Buyers for More Money
- GT Medical Technologies Wins Prestigious Innovator of the Year Award at the 2021 Governor's Celebration of Innovation
- Arizona Israel Technology Alliance Names Mara Pernick as CEO
- The Money 2.0 Conference Announces Dates For Its Dubai 2022 Edition
- 08:36 ET Odesso Announces Seed to Sale Software to Provide an Omnichannel Mobile Customer Experience on Automation Engines Used by the FDA and DOJ