Trending...
- Sip Social Co. Partners With Omnify To Streamline User Experience Across Growing Operations
- White Castle Opens Second Arizona Restaurant
- Governor Hobbs' Bipartisan Water Policy Council Delivers Critical Recommendations to Protect Arizona's Water Security
Media giant attempts to block trademark of All Sports television series.
DETROIT - Arizonar -- Home Box Office, Inc. (HBO) filed a "Notice of Opposition" against the "Racemax" trademark, which was filed by All Sports Television Network founder Roger Neal Smith. The trademark filed by Smith was researched and approved by the trademark office's attorney for publication. HBO filed an opposition to the filing, claiming HBO has exclusive rights to the word "Max".
In February 2023, Smith filed two trademarks using the name "Racemax". One trademark was for a television series appearing on the All Sports Television Network (All Sports). The other trademark was for a line of apparel. HBO filed an opposition to block the use of both trademarks. The broadcast giant claims that since it owns trademarks "Cinemax", "HBO Max", "Moremax", "Actionmax", "Thrillermax", "5 Starmax", "Outermax", and "Moviemax", All Sports' use of the word "Max" will cause confusion with their brand.
When researching all HBO trademarks, "Cinemax" is the only name trademarked for clothing. There currently exists 170 trademarks registered in the U.S. that contain the word "Max". This includes Ford Motor Company's "C-Max", Nike's "Air Max", and Victoria's Secret's "Angel Max". Yet, HBO is using their vast financial resources to block Smith's "Racemax" clothing trademark as well.
More on The Arizonar
"HBO's claim to the exclusive use of the word 'Max' with anything related to broadcasting is totally ludicrous," stated Roger Neal Smith, All Sports president and founder. Having filed numerous trademarks previously, I am aware that attorneys at the trademark office are very thorough in checking for marks that are conflicting with one another. The fact that the attorney assigned to review our trademark applications confirmed that 'Racemax' was not in conflict with any other marks is further evidence that HBO has no special claim on the word. HBO's assertion that it has exclusive use of the word 'Max' when combined with any other word related to film, television, and clothing makes absolutely no sense.
I have researched and identified 128 entertainment-related trademarks containing the word 'Max' that are currently registered in the U.S., which include 'Newsmax', 'Imax', and 'Movies to the Max'. It is obvious that HBO is simply trying to intimidate and bully me and All Sports. Initially, HBO attorneys tried intimidating me by sending threatening letters. When that did not work, they decided to officially file an opposition with the trademark office.
Our television series 'Racemax' has been running for three years. To date, we have aired the series more than 1,000 times without any notification that we were infringing on an HBO trademark. Now, all of a sudden, HBO asserts that we should not be using the word 'Max'.
More on The Arizonar
I cannot and will not simply roll over and quit just because a multi-billion-dollar company decides that I cannot use a word that I have the legitimate right to use. If I allow this to happen, any time we decide to create a television program or a clothing product, I will have to first contact Casey Bloys, HBO's CEO, for his permission and blessing."
About All Sports Television Network
The All Sports Television Network is a national sports network created for American broadcast television. It features sports and sports-related programming covering both traditional and non-traditional sporting events across the globe. The company strives to provide viewers with interesting and exciting programs to watch 24 hours a day, 7 days a week, and to provide the public with the opportunity to experience sporting events of which they were unaware.
In February 2023, Smith filed two trademarks using the name "Racemax". One trademark was for a television series appearing on the All Sports Television Network (All Sports). The other trademark was for a line of apparel. HBO filed an opposition to block the use of both trademarks. The broadcast giant claims that since it owns trademarks "Cinemax", "HBO Max", "Moremax", "Actionmax", "Thrillermax", "5 Starmax", "Outermax", and "Moviemax", All Sports' use of the word "Max" will cause confusion with their brand.
When researching all HBO trademarks, "Cinemax" is the only name trademarked for clothing. There currently exists 170 trademarks registered in the U.S. that contain the word "Max". This includes Ford Motor Company's "C-Max", Nike's "Air Max", and Victoria's Secret's "Angel Max". Yet, HBO is using their vast financial resources to block Smith's "Racemax" clothing trademark as well.
More on The Arizonar
- Noble World Foundation Proposes UN Security Council Reform to Foster Global Peace
- Handy Cookbook Announces Launch of Comprehensive Food Information Library
- October 2023 Financial Market Review
- Mesa Launches New and Improved FREE Tools to Help Startups and Small Business Owners
- India Fest 2024 on Jan 27, 2024 at KY Expo Center
"HBO's claim to the exclusive use of the word 'Max' with anything related to broadcasting is totally ludicrous," stated Roger Neal Smith, All Sports president and founder. Having filed numerous trademarks previously, I am aware that attorneys at the trademark office are very thorough in checking for marks that are conflicting with one another. The fact that the attorney assigned to review our trademark applications confirmed that 'Racemax' was not in conflict with any other marks is further evidence that HBO has no special claim on the word. HBO's assertion that it has exclusive use of the word 'Max' when combined with any other word related to film, television, and clothing makes absolutely no sense.
I have researched and identified 128 entertainment-related trademarks containing the word 'Max' that are currently registered in the U.S., which include 'Newsmax', 'Imax', and 'Movies to the Max'. It is obvious that HBO is simply trying to intimidate and bully me and All Sports. Initially, HBO attorneys tried intimidating me by sending threatening letters. When that did not work, they decided to officially file an opposition with the trademark office.
Our television series 'Racemax' has been running for three years. To date, we have aired the series more than 1,000 times without any notification that we were infringing on an HBO trademark. Now, all of a sudden, HBO asserts that we should not be using the word 'Max'.
More on The Arizonar
- Innovative Marketing and Branding Services Tailored for Small Clinics and Pharmacies
- Holiday Historic Home Tour in Mesa on Dec. 9
- InventHelp Inventor Develops Small Kitchen Appliance for Mashing Food Items (PHO-1839)
- Genuine Hospitality, LLC Adds the Hampton Inn - Columbia, MO to Growing Portfolio
- REA 'Peace of Mind on the Move' Study achieves Highly Commended recognition in the category Excellence in Coaching by ABP November 2023
I cannot and will not simply roll over and quit just because a multi-billion-dollar company decides that I cannot use a word that I have the legitimate right to use. If I allow this to happen, any time we decide to create a television program or a clothing product, I will have to first contact Casey Bloys, HBO's CEO, for his permission and blessing."
About All Sports Television Network
The All Sports Television Network is a national sports network created for American broadcast television. It features sports and sports-related programming covering both traditional and non-traditional sporting events across the globe. The company strives to provide viewers with interesting and exciting programs to watch 24 hours a day, 7 days a week, and to provide the public with the opportunity to experience sporting events of which they were unaware.
Source: All Sports Television Network
Filed Under: Business
0 Comments
Latest on The Arizonar
- Kingston NY-Based Ryan & Ryan Kicks Off its 65th Anniversary Dec. 6 by Underwriting a Chamber of Commerce Mixer Saluting RUPCO
- Tobu Railway's Hosts "Tokyo Downtown Tour: Bamboo Lighting."
- "Street Fighter™ 6" Panel Announced for December 2nd at Los Angeles Comic Con; The Music of Street Fighter 6: A Special Look at the Video Game
- Mesa Police Department Holiday DUI Task Force
- National Minority Health Association Launches "Equity for All."
- Governor Hobbs' Bipartisan Water Policy Council Delivers Critical Recommendations to Protect Arizona's Water Security
- Green Office Partner Launches Managed Print Services Program in Canada
- Pickleball Society: A New Era in Sports Marketing
- Vantiva Confirms its Strong Commitment to Diversity, Equity and Inclusion
- Mesa: Santa Making More Visits to Merry Main Street
- The World's No.1 Superstar Rings in 48th Birthday and 25 Years as an Entertainer
- Devart Is the Winner of 2023 New World Report Software and Technology Award
- Unveiling a Secluded Paradise: Beachfront Home on Dog Island, Carrabelle, Florida, Goes to Auction
- SalonInteractive Launches in Square App Marketplace to Provide eCommerce, Marketing & More to Beauty Professionals
- RacquetX Announces Miami Open Experience as Excitement Builds for Landmark 2024 Event
- RT-Mart Selects Blue Yonder To Transforms Category Management Capabilities
- New Book Reveals The Secrets Authors Need For Success With Books
- Dominating Business Intelligence: Informer Tops the BI & Analytics Survey for the Fourth Time
- University of Phoenix publishes Annual Academic Report for FY2022 detailing dynamic innovations and noteworthy achievements
- Mesa's Emergency Rehabilitation Program Ready to Help People in Need