PHOENIX, Sept. 16, 2024 ~ Pacific Hospitality Group (PHG) has announced the groundbreaking of its newest independent lifestyle hotel in downtown Phoenix. In partnership with Berger Holdings and JWG Investments, an affiliate of Sunbelt Holdings, PHG is proud to introduce this new addition to their Meritage Collection. The groundbreaking ceremony took place on September 3, 2024, at the corner of Central and Adams, with the hotel set to open its doors in Fall 2026.

The four-star, four-diamond property will feature 236 rooms and will be built by Mortenson, with design by renowned architecture firm Gensler. This hotel aims to redefine luxury and style in downtown Phoenix, offering guests a unique and exceptional experience. The property will boast 23,000 square feet of premium meeting and event space, an upscale full-service restaurant and bar, a stunning rooftop bar and pool deck on the 17th floor with views of the downtown skyline, a luxury spa for both hotel guests and locals, a state-of-the-art fitness center, and an upscale café.

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Garrett Busch, President of Pacific Hospitality Group expressed his excitement about this milestone for the Meritage Collection. "This groundbreaking marks our first urban hotel in Phoenix," he said. "We are thrilled to expand our portfolio with this new independent property that will offer our signature blend of luxury, lifestyle, and locally inspired experiences. We believe this hotel will become an icon in downtown Phoenix and set a new standard for excellence in the urban hospitality market."

Darryl Berger, Founder and CEO of Berger Holdings also shared his enthusiasm for this project's strategic location at Central and Adams. "This property is perfectly positioned within the heart of downtown Phoenix," he said. "It will serve as a hub for business, dining, and entertainment while providing guests with a best-in-class hotel experience."

John Graham, Managing Partner of JWG Investments echoed these sentiments stating that they see great potential in creating a unique, high-end lifestyle destination in downtown Phoenix. "This project will not only attract discerning travelers but also serve as a dynamic space for the community," he said. "We are excited to be a part of the city's growth and development."

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Pouya Honari, Head of Investments at Pacific Hospitality Group, highlighted the project's significance as an Opportunity Zone-qualified investment, supporting the revitalization of downtown Phoenix. "We have great confidence in the future of this vibrant city and are committed to being a part of its dynamic growth," he said.

The construction financing for this landmark development is being provided by First International Bank and Trust, further solidifying its financial foundation.

The hotel will also feature stunning interior design by Style Haus and Wild Muse, who aim to incorporate natural elements of the Arizona desert into the property's aesthetic. With its exceptional meeting spaces, world-class spa, luxurious rooms, and breathtaking rooftop pool deck with panoramic views of the city skyline, this hotel is set to become the best in downtown Phoenix.

As construction begins on this highly anticipated project, Pacific Hospitality Group and its partners are excited to bring a new level of luxury and style to downtown Phoenix. The hotel is expected to be a game-changer for the city's hospitality market and will undoubtedly become a must-visit destination for both travelers and locals alike.

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