Peter Piper Pizza Launches "The Fun Is Baked In" with Citrus Advertising as the New Agency of Record USA - English USA - English

PHOENIX, Jan. 30, 2024 ~ Phoenix, Jan. 30, 2024 - After over 50 years of bringing families together for food and fun, Peter Piper Pizza has announced their new agency of record for brand, creative, and media services. Citrus Advertising has been selected to take on this role and has already hit the ground running with a series of new commercials and a fresh brand positioning.

The partnership between Peter Piper Pizza and Citrus Advertising was officially kicked off with the filming of the new commercials in Phoenix in collaboration with True Story Films. These commercials feature real customers who were invited to experience the fun for themselves. The new campaign, titled "The Fun Is Baked In," will launch on March 18, with additional spots premiering throughout the year.

Genaro Perez, Chief Marketing Officer of Peter Piper Pizza, expressed his confidence in choosing Citrus Advertising based on their extensive experience in building brands within the restaurant industry. "We believe that their fresh perspective on creative will further connect our consumers with what they love - quality scratch-made pizza and fun that brings family and friends together," said Perez.

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Sheila Lemon, CEO of Citrus Advertising, also shared her excitement about the partnership stating, "We look forward to developing an integrated partnership with our teams and are thrilled to be working with such a well-loved brand."

Howard Smith, Chief Marketing Officer of Pizza Properties Inc., the largest franchise group for Peter Piper Pizza, also expressed enthusiasm for the new tagline and positioning. "For our restaurants in Texas and beyond, we love the strategic insights that Citrus Advertising has delivered. The new creative embraces our diverse customer base and offers culturally relevant ways to connect with them," said Smith.

Jason Shipp, Executive Creative Director for Citrus Advertising, explained that "The Fun Is Baked In" perfectly captures what makes Peter Piper Pizza unique - delicious scratch-made pizza served in an exciting game-driven family environment. "From the food to the games and friendly staff, fun is truly inherent in the brand. This is a great opportunity to build a brand that brings families and people together," said Shipp.

The new commercials, featuring real customers experiencing the fun at Peter Piper Pizza, were filmed in Phoenix in partnership with True Story Films. The new campaign will officially launch on March 18, 2024, with media placements throughout the year. With this new partnership and fresh approach to branding, Peter Piper Pizza is sure to continue bringing families together for many more years to come.
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