Pure Glow Announces First Franchisee in Phoenix

BOSTON, Jan. 23, 2024 ~ Pure Glow, the revolutionary airbrush tanning brand, has recently announced its first franchisee, Kelli Caires. With this exciting partnership, Pure Glow is set to expand its reach in the Phoenix and Scottsdale areas with three new locations, the first of which is expected to open by the end of summer in Phoenix, Arizona.

Kelli Caires brings a wealth of experience to her new role as a franchise owner. Having worked for well-known companies such as Starbucks and Apple, she has honed her skills in customer service, leadership, management, and operations. Most recently, Caires served as the Director of Franchise Operations at Drybar and Heyday, where she played a crucial role in their growth and success.

Caires shared her excitement about joining forces with Pure Glow, stating that she has always had an entrepreneurial spirit and drive. After learning about the brand and meeting with founder Lauren Rampello Becotte, she knew it was a perfect fit. Caires believes that Pure Glow goes beyond just offering airbrush tanning services; it is a brand that truly cares about creating a positive customer experience and making people feel better about themselves.

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In her new role as a franchise owner, Caires plans to bring her values of guidance, support, and open communication to build a team of passionate employees who share Pure Glow's mission and vision. She also hopes to raise awareness about the dangers of unsafe tanning while providing her community with a safe and healthy alternative.

Founder and Chief Creative Officer Lauren Rampello Becotte expressed her excitement about having Kelli as their first franchise partner. She believes that Caires' values align perfectly with Pure Glow's mission to provide exceptional beauty services while creating a unique experience for customers. With her previous experience in franchising and positive personality, Becotte is confident that Caires will excel in her new role.

One of the unique aspects of Pure Glow's franchise model is that it does not require providers to have a license, making it an easy-to-enter opportunity with no red tape. The brand also offers a solid support system and flexible scheduling, allowing franchisees to maintain a healthy work-life balance while ensuring customer and franchisee satisfaction.

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Caires shared her experience of managing a franchise beauty business and how Pure Glow has solved several pain points that typically exist in this industry. She praised the brand's efficient use of space, beautiful design, and the lack of licensing requirements for airbrush specialists. These factors convinced her to make the switch from working on the franchisor side to becoming Pure Glow's first franchisee.

Pure Glow is currently seeking franchisees who share their passion for health and wellness and want to help individuals feel good about themselves. The average cost range to open a Pure Glow studio is $335,700 to $661,850. For more information about Pure Glow or franchising opportunities, visit their website at www.PureGlow.com or https://www.pureglow.com/franchise respectively.
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