RT-Mart Selects Blue Yonder To Transforms Category Management Capabilities

SHANGHAI & SCOTTSDALE, Ariz. ~ RT-Mart, a leading hypermarket retailer in the Greater China region, has selected Blue Yonder's category management capabilities to better utilize its in-store space and maximize store revenue. With a commitment to quality, affordability, and customer satisfaction, RT-Mart continues to redefine the shopping experiences for millions of consumers.

Blue Yonder's solution will enable RT-Mart to accelerate the category turnover process based on consumer trend insights and drive more accurate supply chain planning with digital shelving. It will also increase the efficiency and accuracy of store staff carrying out shelf displays using a digital solution. Additionally, it will improve the customer experience through enhanced digital visibility to store shelf level and product flows.

Gao Wei, director of SPT Project at RT-Mart said: "We were seeking a refined category space management solution that would offer us industry best practices to gain visibility into our store displays and further enhance our brand. Blue Yonder's category management solution is an industry leader so we knew it would allow us to meet our current customer-centric transformation strategies and to build a good foundation for future omni-channel business growth. We are looking forward to implementing the solution."

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Blue Yonder's category management solution will allow RT-Mart to optimize layouts across stores, optimizing space and reducing out-of-stocks, both of which work to increase customer satisfaction. The solution leverages granular shopper insights, data analytics, and automation to optimize space and floor planning, allowing the right inventory to be on the right shelves at the right stores – taking preferences down to the local level.

Vince Beacom, senior vice president of Retail at Blue Yonder said: "RT-Mart needed a category management strategy that could adjust as customer preference and demand changed. With Blue Yonder's category management solutions, they will be able to allocate space more strategically thanks to data and analytics, improving the consumer shopping experience."

RT-Mart is one of many retailers who have turned towards Blue Yonder for their digital supply chain transformations and omni-channel commerce fulfillment needs. The company's end-to-end cognitive business platform enables retailers, manufacturers and logistics providers alike with best fulfilling customer demand from planning through delivery by unifying data, supply chain operations and retail commerce operations in order unlock new business opportunities while driving automation control & orchestration for more profitable sustainable business decisions.
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