Senor Rio Raises Money For 45,000 Meals During the Pandemic

Helping to break the cycle of poverty for needy Arizona families

GILBERT, Ariz. - Arizonar -- Jalisco International Imports, Inc. announced that on  Thursday, December 31, 2020, Debbie Medina Gach, President and Co-Founder of Senor Rio Tequila, made a donation of $6,456 to St. Mary's Food Bank. "We are absolutely thrilled to make this donation to St. Mary's Food Bank. It's such an important cause to be able to help given the environment we're in both nationally and globally. We are happy to help out any way we can" said Gach.

In April of 2020, Debbie Medina Gach was interviewed by a reporter regarding surviving as a small business during a pandemic. It was then that she pledged to donate $1 for every bottle of Senor Rio tequila sold at Total Wine & More in the state of Arizona to help feed families.  Gach then asked if there may be another company that is willing to match her donation, and although to date she hasn't been contacted regarding her pledge, Debbie continued and said "it is not too late," continuing "together we are stronger and can help more families in need."

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Since then, the Senor Rio brand ambassadors in partnership with the Total Wine & More team members sold approximately 6,456 bottles across the 11 stores throughout Arizona. The pledge commenced on April 30, 2020 and ended on December 31, 2020. Given that every $1,000  generates 7,000 meals, the donation of $6,456 will be able to create over 45,000 meals for families in need.  "It's a testament really, not just to our Senor Rio family, in partnership with Total Wine & More, but also the wonderful people at St. Mary's Food Bank," Debbie added "we feel very blessed to have teamed up with such a great foundation."

Debbie Medina Gach went on to remind everyone how she is forever grateful to the consumers who have purchased a bottle of her small-batch ultra-premium tequila, especially when there are so many brands to choose from. In just her 11th year, this minority woman-owned business has been able to contribute to many great charities because of the loyal Senor Rio tequila fans.

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Jalisco International Imports, Inc. invites you to visit the Senor Rio company website ( for a list ( of exceptional philanthropic partnerships, both past, and present, that have collaborated with our award-winning tequila over the past decade.

Media Contact
Jennifer Nguyen

Source: Jalisco International Imports, Senor Rio Tequila
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