PHOENIX, July 1, 2025 ~ Colossal, the renowned fundraising organization known for its successful Baby of the Year campaign, has recently announced the launch of its newest venture, Toddler of the Year. This exciting new competition is specifically designed for 2-3 year old children who just missed the age bracket for Baby of the Year. With beloved TV personality Mario Lopez as the host, this legitimate and purpose-driven campaign aims to give toddlers across the nation their moment to shine while also raising funds for a meaningful cause.

The idea behind Toddler of the Year was sparked by Colossal's observation of the overwhelming enthusiasm for their Baby of the Year campaign. They saw an opportunity to include even more families whose little ones had outgrown their baby days. Instead of letting them miss out on all the fun and impact, Colossal created a new fundraising campaign to celebrate this next age group because they believe that toddlers deserve their time in the spotlight too.

One of Colossal's main goals with Toddler of the Year is to support Toys for Tots, a charitable program run by the U.S. Marine Corps Reserve that has been bringing holiday joy to millions of children for over 77 years. With trusted partners like Hasbro on board, this competition is bound to be a success and raise essential funds to provide toys for children who may not have access to them otherwise.

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Colossal has a proven track record in charitable fundraising through creative and community-powered competitions. In 2024 alone, their Baby of the Year campaign raised an impressive $24 million in support of Baby2Baby, an organization that provides diapers, clothing, and other essentials to children living in poverty. Over the past four years, Colossal has helped raise over $187 million through various campaigns benefiting charitable causes and working with verified nonprofit organizations.

Mary Hagen, CEO of Colossal, expressed her excitement about Toddler of the Year stating that it aligns perfectly with their mission to give families a fun and legitimate way to celebrate their little ones while making a real difference. She believes that this campaign is not only joyful and meaningful but also another way for communities to come together for a good cause.

The top toddler in the competition will have the opportunity to lead the Hollywood Christmas Parade in 2025, taking center stage in front of cheering crowds. Along with national media recognition and the official title of Toddler of the Year, the winner will also receive support and encouragement from an online community that helped make it all possible.

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Families can now register for consideration on the campaign's website and if selected, they can rally their networks to join this one-of-a-kind opportunity to do good while celebrating childhood in all its messy and magical glory.

Some important facts about Toddler of the Year include its legitimacy as a professionally managed fundraising campaign with Mario Lopez as the official host. Entry into the competition is completely free, and parents can review all eligibility requirements and learn about the tournament-style voting process on the official Rules page of the campaign's website. With Colossal's impressive track record, having raised over $187 million through similar campaigns, including $24 million for Baby2Baby in 2024, it is evident that Toddler of the Year will have a real and lasting impact on children and families in need.

To learn more about Toddler of the Year or get involved, visit toddleroftheyear.org. Don't miss this chance to celebrate your toddler while making a positive impact on children's lives across the nation.

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